323 sales for a new dance studio
- VERTICAL
- Dance studio
- PERIOD
- From studio launch
- CHANNEL
- Meta Ads
- GEO
- Ukraine
Challenge and starting point
Build awareness and a steady sales pipeline immediately after opening.
No predictable system
Performance depended on isolated launches rather than a managed funnel.
Disconnected metrics
Clicks and leads did not clearly connect to sales and payback.
Scaling was risky
Without clear segments, higher spend could damage unit economics.
What we changed
Diagnosis
Split campaigns by instructor and class type
Funnel build
Produced and refreshed video creative
Optimization
Connected trial classes to membership sales
Result
Video ads promoting a 100 UAH trial class generated 323 sales worth $10,662 at $14.64 per sale.
leads ↑ · cost per lead ↓ / by week
Case materials
Ad account
key campaign performance
Analytics
funnel, sales and payback
Creative and landing pages
winning project combinations
“The team focused on clear unit economics rather than launch volume. We could see which combinations worked and where budget could be scaled safely.”
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