4,386 conversions from Google Ads
- VERTICAL
- Travel tech · information service
- PERIOD
- 90 days
- CHANNEL
- Google Ads
- GEO
- International
Challenge and starting point
Capture international demand and turn information traffic into service purchases.
No predictable system
Performance depended on isolated launches rather than a managed funnel.
Disconnected metrics
Clicks and leads did not clearly connect to sales and payback.
Scaling was risky
Without clear segments, higher spend could damage unit economics.
What we changed
Diagnosis
Split search by country and intent
Funnel build
Configured conversions by service type
Optimization
Added remarketing and branded-demand protection
Result
The campaign produced 73,548 clicks, 4,386 conversions at $5.20 and $105,780 in attributed revenue.
leads ↑ · cost per lead ↓ / by week
Case materials
Ad account
key campaign performance
Analytics
funnel, sales and payback
Creative and landing pages
winning project combinations
“The team focused on clear unit economics rather than launch volume. We could see which combinations worked and where budget could be scaled safely.”
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