8.2× ROAS for a dedicated server service
- VERTICAL
- Dedicated servers · SaaS
- PERIOD
- 12 months
- CHANNEL
- Meta Ads
- GEO
- United Kingdom
Challenge and starting point
Increase subscriptions with an average monthly value of about $80 and reduce cost per lead.
No predictable system
Performance depended on isolated launches rather than a managed funnel.
Disconnected metrics
Clicks and leads did not clearly connect to sales and payback.
Scaling was risky
Without clear segments, higher spend could damage unit economics.
What we changed
Diagnosis
Audited the website and competitors
Funnel build
Rebuilt the ad account
Optimization
Split campaigns by geography and product
Result
Generated 4,110 leads at $3.10 and 1,865 sales, with $104,357 in attributed revenue.
leads ↑ · cost per lead ↓ / by week
Case materials
Ad account
key campaign performance
Analytics
funnel, sales and payback
Creative and landing pages
winning project combinations
“The team focused on clear unit economics rather than launch volume. We could see which combinations worked and where budget could be scaled safely.”
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