13.5× ROAS for the Tusk online store
- VERTICAL
- Home goods · e-commerce
- PERIOD
- 90 days
- CHANNEL
- Google Ads
- GEO
- Ukraine
Challenge and starting point
Scale Google Ads sales and connect product demand with category profitability.
No predictable system
Performance depended on isolated launches rather than a managed funnel.
Disconnected metrics
Clicks and leads did not clearly connect to sales and payback.
Scaling was risky
Without clear segments, higher spend could damage unit economics.
What we changed
Diagnosis
Cleaned and segmented the product feed
Funnel build
Split Shopping and search by margin
Optimization
Moved budget into categories with verified sales
Result
With UAH 831,036 in spend, the campaign generated 2,990 add-to-carts and 733 sales worth UAH 11,255,660.
leads ↑ · cost per lead ↓ / by week
Case materials
Ad account
key campaign performance
Analytics
funnel, sales and payback
Creative and landing pages
winning project combinations
“The team focused on clear unit economics rather than launch volume. We could see which combinations worked and where budget could be scaled safely.”
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