9.5× ROAS for an online tarot school
- VERTICAL
- Online education · tarot
- PERIOD
- 11 cohorts
- CHANNEL
- Meta Ads
- GEO
- Ukraine
Challenge and starting point
Fill eleven cohorts of ten students and reduce course acquisition cost.
No predictable system
Performance depended on isolated launches rather than a managed funnel.
Disconnected metrics
Clicks and leads did not clearly connect to sales and payback.
Scaling was risky
Without clear segments, higher spend could damage unit economics.
What we changed
Diagnosis
Launched a Telegram lead magnet
Funnel build
Built a webinar nurture sequence
Optimization
Optimized campaigns for sales rather than registrations
Result
A lead magnet, Telegram nurture and webinar sale generated 2,602 leads, 110 sales and 9.46 ROAS.
leads ↑ · cost per lead ↓ / by week
Case materials
Ad account
key campaign performance
Analytics
funnel, sales and payback
Creative and landing pages
winning project combinations
“The team focused on clear unit economics rather than launch volume. We could see which combinations worked and where budget could be scaled safely.”
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