5,699 leads for an entrepreneurship school
- VERTICAL
- Online education · entrepreneurs
- PERIOD
- 3 months
- CHANNEL
- Meta Ads
- GEO
- Kazakhstan
Challenge and starting point
Increase course sales and reduce the high cost per lead from cold audiences.
No predictable system
Performance depended on isolated launches rather than a managed funnel.
Disconnected metrics
Clicks and leads did not clearly connect to sales and payback.
Scaling was risky
Without clear segments, higher spend could damage unit economics.
What we changed
Diagnosis
Rebuilt the cold-audience offer
Funnel build
Matched ads to landing-page segments
Optimization
Optimized campaigns for qualified leads
Result
Generated 5,699 leads at $4.64. The lower funnel produced 382 sales and 2.74 ROAS.
leads ↑ · cost per lead ↓ / by week
Case materials
Ad account
key campaign performance
Analytics
funnel, sales and payback
Creative and landing pages
winning project combinations
“The team focused on clear unit economics rather than launch volume. We could see which combinations worked and where budget could be scaled safely.”
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