10.1× ROAS for an entrepreneurship school
- VERTICAL
- Online education · entrepreneurs
- PERIOD
- Launch series
- CHANNEL
- Meta Ads
- GEO
- Kazakhstan
Challenge and starting point
Scale course-purchase leads without losing quality or sales-team conversion.
No predictable system
Performance depended on isolated launches rather than a managed funnel.
Disconnected metrics
Clicks and leads did not clearly connect to sales and payback.
Scaling was risky
Without clear segments, higher spend could damage unit economics.
What we changed
Diagnosis
Scaled registrations for live masterclasses
Funnel build
Added evergreen webinars for steady volume
Optimization
Launched direct landing-page sales with sales support
Result
Generated 20,304 leads at $2.25, 611 sales and $460,915 in revenue, producing 10.11 ROAS.
leads ↑ · cost per lead ↓ / by week
Case materials
Ad account
key campaign performance
Analytics
funnel, sales and payback
Creative and landing pages
winning project combinations
“The team focused on clear unit economics rather than launch volume. We could see which combinations worked and where budget could be scaled safely.”
More cases
3.2×ROAS in 90 days
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google adswebsite
+189monthly leads
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2.4×organic traffic
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