4.1× ROAS for Foster design school
- VERTICAL
- Online education · design
- PERIOD
- Course launch
- CHANNEL
- Meta Ads
- GEO
- Kazakhstan
Challenge and starting point
Grow awareness and UX/UI course sales after self-managed campaign launches.
No predictable system
Performance depended on isolated launches rather than a managed funnel.
Disconnected metrics
Clicks and leads did not clearly connect to sales and payback.
Scaling was risky
Without clear segments, higher spend could damage unit economics.
What we changed
Diagnosis
Segmented audiences and offers
Funnel build
Produced video and static creative
Optimization
Configured analytics and content recommendations
Result
The campaign generated 27 sales worth $9,573 from $2,335 in ad spend at 4.1 ROAS.
leads ↑ · cost per lead ↓ / by week
Case materials
Ad account
key campaign performance
Analytics
funnel, sales and payback
Creative and landing pages
winning project combinations
“The team focused on clear unit economics rather than launch volume. We could see which combinations worked and where budget could be scaled safely.”
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