1,008 enquiries for a dental education brand
- VERTICAL
- Online education · dentists
- PERIOD
- 2 months
- CHANNEL
- Meta Ads
- GEO
- Ukraine
Challenge and starting point
Launch acquisition from scratch and sell education through Instagram Direct conversations.
No predictable system
Performance depended on isolated launches rather than a managed funnel.
Disconnected metrics
Clicks and leads did not clearly connect to sales and payback.
Scaling was risky
Without clear segments, higher spend could damage unit economics.
What we changed
Diagnosis
Built offers for dentist segments
Funnel build
Launched an Instagram Direct funnel
Optimization
Improved the conversation and booking script
Result
Generated 1,008 enquiries at $4.57 and about 202 bookings. The funnel produced 83 paid enrollments and 3.25 ROAS.
leads ↑ · cost per lead ↓ / by week
Case materials
Ad account
key campaign performance
Analytics
funnel, sales and payback
Creative and landing pages
winning project combinations
“The team focused on clear unit economics rather than launch volume. We could see which combinations worked and where budget could be scaled safely.”
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