4.2× ROAS for cosmetics brand Baehr
- VERTICAL
- Professional cosmetics
- PERIOD
- 6 months
- CHANNEL
- Meta Ads
- GEO
- Ukraine
Challenge and starting point
Grow brand awareness on Instagram and build a stable sales flow from scratch.
No predictable system
Performance depended on isolated launches rather than a managed funnel.
Disconnected metrics
Clicks and leads did not clearly connect to sales and payback.
Scaling was risky
Without clear segments, higher spend could damage unit economics.
What we changed
Diagnosis
Prepared the product catalog
Funnel build
Built retargeting audiences
Optimization
Separated sales and awareness campaigns
Result
Catalog became the strongest format, generating 298 sales worth $11,957 at a stable 4.2 ROAS.
leads ↑ · cost per lead ↓ / by week
Case materials
Ad account
key campaign performance
Analytics
funnel, sales and payback
Creative and landing pages
winning project combinations
“The team focused on clear unit economics rather than launch volume. We could see which combinations worked and where budget could be scaled safely.”
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