14.3× ROAS for furniture e-commerce
- VERTICAL
- Furniture · e-commerce
- PERIOD
- 4 months
- CHANNEL
- Meta Ads
- GEO
- Ukraine
Challenge and starting point
Increase sales and scale the business after self-managed advertising.
No predictable system
Performance depended on isolated launches rather than a managed funnel.
Disconnected metrics
Clicks and leads did not clearly connect to sales and payback.
Scaling was risky
Without clear segments, higher spend could damage unit economics.
What we changed
Diagnosis
Reviewed analytics and past campaigns
Funnel build
Built a media plan and product segments
Optimization
Shifted budget into winning combinations
Result
Generated 414 sales worth $41,220. ROAS increased roughly tenfold versus the starting setup.
leads ↑ · cost per lead ↓ / by week
Case materials
Ad account
key campaign performance
Analytics
funnel, sales and payback
Creative and landing pages
winning project combinations
“The team focused on clear unit economics rather than launch volume. We could see which combinations worked and where budget could be scaled safely.”
More cases
3.2×ROAS in 90 days
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google adswebsite
+189monthly leads
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2.4×organic traffic
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