31 leases through a performance funnel
- VERTICAL
- Long-term property rental
- PERIOD
- 120 days
- CHANNEL
- Meta Ads
- GEO
- Czechia
Challenge and starting point
Attract renters who are ready to pass verification and attend a viewing.
No predictable system
Performance depended on isolated launches rather than a managed funnel.
Disconnected metrics
Clicks and leads did not clearly connect to sales and payback.
Scaling was risky
Without clear segments, higher spend could damage unit economics.
What we changed
Diagnosis
Segmented listings by city and budget
Funnel build
Added qualification before sales handoff
Optimization
Connected ads, catalog and CRM statuses
Result
The funnel produced 768 enquiries at €12.50, 184 viewings and 31 signed leases.
leads ↑ · cost per lead ↓ / by week
Case materials
Ad account
key campaign performance
Analytics
funnel, sales and payback
Creative and landing pages
winning project combinations
“The team focused on clear unit economics rather than launch volume. We could see which combinations worked and where budget could be scaled safely.”
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