312 bookings for a car rental service
- VERTICAL
- Car rental
- PERIOD
- 90 days
- CHANNEL
- Meta Ads
- GEO
- UAE
Challenge and starting point
Build a predictable booking pipeline and send qualified leads to the sales team.
No predictable system
Performance depended on isolated launches rather than a managed funnel.
Disconnected metrics
Clicks and leads did not clearly connect to sales and payback.
Scaling was risky
Without clear segments, higher spend could damage unit economics.
What we changed
Diagnosis
Split campaigns by vehicle class
Funnel build
Connected CRM and response-time monitoring
Optimization
Retargeted users by viewed vehicles
Result
The campaign produced 1,642 leads at $11.21, 312 bookings and $96,720 in attributed revenue.
leads ↑ · cost per lead ↓ / by week
Case materials
Ad account
key campaign performance
Analytics
funnel, sales and payback
Creative and landing pages
winning project combinations
“The team focused on clear unit economics rather than launch volume. We could see which combinations worked and where budget could be scaled safely.”
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